Stop chasing forty trucks for money they already owe you.
Raise the booth invoice, take the card, and open load-in morning with a paid-and-unpaid list instead of an argument. We charge nothing to collect it.
A name is all it takes. Trucks, fees and paperwork are screens once you are in.
Forty trucks, forty transfers, one spreadsheet.
You send the invoice and then you chase it. A booth fee arrives by transfer, in cash at the gate, and from the truck who swears they already sent it. Here the invoice is raised against the roster, paid by card, and the roster itself shows who has paid — so the gate check on load-in morning is a list rather than a conversation.
Nothing. Not a percentage, not a fee per truck.
We do not charge you to collect money you were already owed. Card processing goes to Stripe exactly as it does today, the booth fee settles into your own account because you are the merchant, and we take none of it. What we do charge for is further down this page, and the line is the same every time: we take a share of money you could not have earned without us.
You have never been able to check what a truck sold.
A percentage deal runs on the vendor's own word. This one runs on the payments: a sale counts when the truck was approved on your roster and the event was on, so the statement is what actually went through the card readers, per truck, with refunds already taken out. We produce it and you invoice against it — we never move your cut ourselves, because splitting a customer's payment three ways is the one thing this was built not to do.
Price the pitch you actually sold.
Takings per truck, ranked, including the ones that sold nothing. The hour the queue peaked. What ran out and when. Who is worth asking back. A percentage organizer's income self-corrects with vendor performance; a flat-fee organizer's never does, and this is the figure that lets you correct it yourself.
A prepaid passport is a forecast you can staff against.
Site, staff, security and permits are committed weeks out on a guess, and a wet Saturday ruins you. People who have already paid turn up in light rain — and the sales pace tells you how many are coming while there is still time to change how many trucks you book. We take $1.50 of every passport, because a free-entry festival had no way to charge for attendance at all before this one.
You have never owned your audience.
Facebook decides who sees your post and Instagram will not let you message anybody. A free event has no transaction, so nobody has ever had a reason to hand you their number. A passport purchase is that reason, and so is an attendee ticking a box with your festival's name on it — unticked by default, logged with the exact words they agreed to, because consent belongs to the sender it names.
The gate, the board, and what went wrong.
Check trucks in from a phone at load-in — the volunteer with the clipboard gets an account that does exactly that and nothing else, so nobody at a gate can move a fee term by accident. Watch who is open, who is the bottleneck and what has just sold out. Write the flooded pitch and the dead fryer down at the minute they happen, because that is what next year's plan is made of.
One subscription, and it is for the list.
Collecting booth fees is free. A passport costs $1.50, flat, whatever you sell it for. The audience — the texts, the consent record, the meter — is the only thing here you subscribe to, and there are three shapes of it because a two-festival-a-year organizer should not pay for ten quiet months.
- Monthly$149.00 a month
For a market or a series that runs all year. 3,000 texts included, then metered.
- Annual$1,490.00 a year
The monthly plan paid up front — two months free. 3,000 texts included, then metered.
- Per event$199.00 an event
For two festivals a year. Nothing to pay in the quiet months. 3,000 texts included, then metered.
What counts as a text?
We count segments, and a segment is 160 characters of plain text. A longer message is split into more than one.
One message to 500 people is 500 segments — the count is per person, not per message.
Anything outside the plain set — an emoji, or the curly apostrophe your phone types in “we’re” — drops a segment to 70 characters. A message that was one segment becomes two. The composer shows you the count as you type, before you send.
Above your included 3,000, extra segments are $0.04 each. You are shown the exact cost of a send before you tap, and charged for that send alone — never a surprise bill later.
The allowance resets every month on all three, including the annual one — a yearly bucket would let a whole year go out on one Saturday, which is the send that makes people opt out.
Put your event on and invite one truck.
Nothing to pay to create the account, put an event on, or collect a booth fee.