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What it costs · What it does

The line is costing you more than you think

You know what you sold today. You do not know how many people saw the queue, did the maths, and went to get a sandwich instead. That is the number this fixes.


14

recovered orders in a month covers Pro, at a $15.00 ticket. That is one person every 2 days who would otherwise have walked.
Your own arithmetic will differ — put your real ticket into the demo and it will use that instead.


Market growers, farm stands and stalls — seasonal, pause any month.

Farm Stand

$49.00per month

Know what a pound actually costs you to grow, and stop guessing your price.

  • Find out which crops actually make money

    What the bed cost in seed, transplants and hours, against what came out of it. Most growers find the crop they assumed was carrying them is the one costing them.

  • Take orders before market day

    People reserve and pay ahead, you pick to a list instead of to a guess, and they collect in a window you set.

  • Stop loading the van with what will not sell

    What you brought against what went home tells you the number nobody tracks — and it is usually the difference between a good market and a wasted Saturday.

  • Sell a whole crop to the trucks near you

    Open a lot at a trade price, let several trucks take a share of it, and the more they take together the less it costs each of them. You separate the lots; they each collect their own.

Start on Farm Stand

One truck, trailer, cart or stand, working real services.

Pro

$199.00per month

Stop losing the people who see your line and keep walking — and find out what a plate really costs.

  • Find out what a plate actually costs you

    Most owners are guessing, and the guess is nearly always too low — the trim and the cook loss disappear from a napkin calculation. Say what goes in it once and you get the real number, on every item, next to what you charge.

  • Stop a price rise eating a whole season

    Chicken goes up twenty cents and nobody notices for six months. You get told the week it happens, in dollars, with what to charge to get back to where you were.

  • Take orders while both hands are busy

    They scan the code at your window and order from where they are standing. No extra person on the till, no shouting over a generator.

  • Quote a wait you can actually keep

    The number comes from what is really on your rail, and widens itself when the kitchen falls behind — so the board never turns you into a liar.

  • Sell out without disappointing anyone

    One tap and the item is gone from every phone before the next person adds it. Nobody queues for something you ran out of twenty minutes ago.

  • Hand the right bag to the right person

    Scan their code and the order clears off the board. No calling names twice into a crowd.

  • Keep the customers you earn

    Every order builds a list that belongs to you, with what they ordered and when they last came. You can tell them where you are parked without renting the reach back.

  • Find out what is actually making money

    Which items, which hours, which pitch. Including the window and cash orders, so the picture is the whole day rather than the app half.

Start on Pro

Both plans, always

  • First month, or it is free

    If the first month does not pay for itself, tell us and we refund it. You are deciding whether this works for your truck, and that should not cost you anything to find out.

  • No commission. Not a percentage of anything you sell

    We take no cut of your food, your catering or your big orders. The customer pays $2.50 to order ahead and a dollar of it is yours. Card processing stays exactly what you pay today — that goes to the card network, not to us.

  • The money lands in your account

    Card payments go to your own Stripe account and pay out to your bank. We are never holding your takings.

  • Stop whenever you want

    Cancel from your dashboard in two taps. You keep the rest of the month you paid for, and your customer list is yours to export.


Setting up takes a menu and a bank account. You can be taking orders at your next service.


For festival and market organizers

Booth fees are free to collect

An organizer books twenty to sixty trucks at once, and the money they chase is money they are already owed. We do not charge to collect it — no percentage, no fee per truck, and the payment settles into their own Stripe account. A passport costs $1.50 flat — never a percentage — because a free-entry festival had no way to charge for attendance before it. The list is the only subscription.


What it costs

One subscription, and it is for the list.

Collecting booth fees is free. A passport costs $1.50, flat, whatever you sell it for. The audience — the texts, the consent record, the meter — is the only thing here you subscribe to, and there are three shapes of it because a two-festival-a-year organizer should not pay for ten quiet months.

  • Monthly$149.00 a month

    For a market or a series that runs all year. 3,000 texts included, then metered.

  • Annual$1,490.00 a year

    The monthly plan paid up front — two months free. 3,000 texts included, then metered.

  • Per event$199.00 an event

    For two festivals a year. Nothing to pay in the quiet months. 3,000 texts included, then metered.

What counts as a text?

We count segments, and a segment is 160 characters of plain text. A longer message is split into more than one.

One message to 500 people is 500 segments — the count is per person, not per message.

Anything outside the plain set — an emoji, or the curly apostrophe your phone types in “we’re” — drops a segment to 70 characters. A message that was one segment becomes two. The composer shows you the count as you type, before you send.

Above your included 3,000, extra segments are $0.04 each. You are shown the exact cost of a send before you tap, and charged for that send alone — never a surprise bill later.

The allowance resets every month on all three, including the annual one — a yearly bucket would let a whole year go out on one Saturday, which is the send that makes people opt out.